Frank Reed writes an interesting post in MarketingPilgrim, where he provides an overview of Gene Marks' recent BusinessWeek article called, Beware Social Media Marketing. Marks focuses on social media for small business. I would add a subset of small businesses, the startup. Twitter, Facebook, LinkedIn, blogging, etc. They are without question all the rage, have been for awhile.

The issue, which Marks' states well, is that there are a lot of myths out there about social media marketing - myth...
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

- Peter Drucker

Sometimes it takes a look back on the masters to remind you of the basics. Please note, Drucker includes product (ahem...the 4 P's) in Marketing. Like I've said a million times, Marketing is way more than a pretty logo, a nice brochure, advertising and a slick website (although those things help). Regardless of what you’re selling, at the end of the day ...
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